One of the 1st things I did when I started my business in 2009 was trying to create my ‘brand identity’. This I was told, was really important in order to covey easily the feeling and meaning of my company.
I wanted to try to separate myself a little between ‘weekend Georgia’ and ‘business Georgia’, so what name to choose…? This is when I cam up with the idea of Jorja wilkinson Design. Jorja was the name on my email address at university so therefore already had a bit of a ‘work’ edge to it. The name also had a little hint of something foreign, Swedish perhaps ooh yes please! I have been drawn to Swedish pattern design for as long as I can remember. So the name was born, but what about the logo, it needed to be something easily recognisable like the McDonald’s ‘Golden Arches’ but perhaps more importantly something inherently Jorja.
I have always loved birds, watching them in the garden on the bird table and also drawing them. One of the first designs I created in my pavilion was a Magpie. There was something so striking about him, standing proud and confident, I instantly knew he was the to be the ‘face’ of the company. I must confess I am a little superstitious and regularly salute the magpies on the side of the road and I am all too familiar with the rhyme:
One for sorrow,
Two for joy,
Three for a girl,
Four for a boy,
Five for silver,
Six for gold,
Seven for a secret never to be told.
Therefore I couldn’t possibly have one lonely magpie, there had to be two! And Thus the logo was born.